College Students on the Web

Students are multitaskers who move through websites rapidly, often missing the item they come to find. They’re enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.

Invest in user experience or fall behind

There’s no doubt that user experience will take much more active role this year. Here is a brief summary of three most important issues UX leaders must focus on doing in 2010, if they want to stay in the game.

External links from news sites – what should the user experience be?

Over the last couple of days I’ve been blogging about how external and internal links are placed on guardian.co.uk, following on from Patrick Smith’s debate provoking blog post “Link to the past: why do some news sites STILL not link out in 2010?”.

How Users Read on the Web

In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.

Communicating color efficiently – red & green

Streams of Content, Limited Attention

The goal is not to be a passive consumer of information or to simply tune in when the time is right, but rather to live in a world where information is everywhere.