626 days ago
Carefully devising your personas involves embracing the nitty gritty. It’s true that personas should not be based on actual people, but represent a product’s archetypal users and their hypothetical behaviour and goals.
631 days ago
personas user research
In the art that user experience has become, we talk a lot about not letting our client’s personal preferences get in the way of what would be best for the user. Yet no matter how often we remind our clients and teams of this throughout the design process, we still find that users are unpredictable, and some changes need to be made post-launch to reflect how they actually use the product.
787 days ago
design personas user experience
…as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data.
861 days ago
journeys personas sitemaps user experience
The most common and well known aspects of the UCD process are Personas, Journeys and Sitemaps – as these are the key deliverables that define a user experience.
890 days ago
…Putting each function to the test using personas before letting it in the door is very helpful. Then giving features relative priority using the number and importance of personas who are using them helps guides the overall application or site’s design priorities…
966 days ago
This article is about the ingredients we can draw on when creating audience models and some alternative ways of communicating the results of an audience analysis.
1001 days ago
“Who has been frustrated or had issues with trying to use personas effectively? … Personas are often emotionless, easily forgotten or dropped altogether, and difficult to share with others in a way that got them engaged.”